It depends on the person, the seriousness of the loss and how soon after the death you are sending the card. An e card can be appropriate if it has been a while since the loss and you just want to send a quick encouraging message. It probably is not helpful in the weeks following a loss, especially since the person may not be checking their e-mail.
If the individual has experienced a tragic loss an e card is too casual. You should send a hand-written sympathy card or letter instead.
There are many cute e cards for pet loss. Pet sympathy e cards seem more appropriate to me.
As with all rules of etiquette, you have to use your best judgment. People are all so different and what one person thinks is rude another will not. As a general rule it is best to use real greeting cards when it comes to expressing sympathy.
These online cards are uplifting and thoughtful. They usually have simple messages like, "Thinking of you" or "Sending you a hug."
These can be good to send to grieving individuals months or even years after a loss.
You may want to send a quick "Thinking of You" e card on days that might be difficult for the bereaved such as:
Even Better than an e card...
If you can pick up a simple card and jot down a quick hand-written message in it, it is better than sending an e card. This is just my opinion. An actual card is a more tangible expression of care and concern and can be kept with other comforting mementos to remember a loved one.
If you know that you will not get around to sending a hand-written sympathy card, then it might be best to send an online card.
You may also be interested in:
Ideas for Sympathy Card Sentiments
How to Write a Sympathy Letter
You can send a free online sympathy card here. They are easy to customize with your own personal message.
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